For roots & recipes, a storytelling series centered on cultural heritage and the universal language of food, I developed a set of brand guidelines that reflect the heart of the project: warmth, authenticity, and cross-cultural connection. These guidelines establish a cohesive visual identity and tone, ensuring every design touchpoint, from social media to video content, communicates the project’s values with clarity and consistency.

The system blends vibrant visuals with thoughtful storytelling cues, allowing creators to honor the personal narratives behind each dish while maintaining brand cohesion. Designed to be both flexible and grounding, this guide supports a wide range of content while staying rooted in cultural appreciation.